Problem
To sell low-hanging fruits and leftover unit's from One Holland Village Residences since the launch.
Insight
People have perceptions that One Holland Village is too expensive, no room for customisation and living in mixed use development is not ideal.
Solution
Anticipate pain points and address issues that may hinder people from considering OHV to reduce barriers to consideration. To debunk and re-educate them to have a different perspective through a series of social posts.
THE ONE WHERE you can live for a day
To allows potential buyer to have a glimpse of what it would be like to live at One Holland Village through the eyes of a social-media personality while creating a social buzz and talk-ability of the property.
This helps to increase the perceived value of apartments within
One Holland Village by showing how life will be more convenient and comfortable (despite not having unblocked views at Sereen/ privacy
of homes at Leven).
EXECUTION
• To invite 2 personalities to have a staycation in the sales gallery.
• Each personality would be paired with a concept for them to explore and promote during their stay.
• They would introduce a different OHV concept and show their viewers what’s there to do and eat in the Holland Village neighbourhood.
• Personality to publish on their IG story
• Stories can then be compiled and shared on our social platform
THE ONE THAT makes you feel at home
An outdoor activation idea that gives people a taste of how it is like living in an apartment in One Holland Village. A set up of the actual living room design of the residence itself. Creating a juxtapose effect grabbing people's attention.
EXECUTION
Outdoor activation to place sofa around the holland village area
• Lor Mambong - Imagine living right here in Holland Village.
• Green Corridor - Imagine home being just a few steps from here.
Come visit your future home at the One Holland Village Sales Gallery today.
AMPLIFICATION
• To engage micro-influencers to head down to one location to take photo and share on their social.
• To hold a contest on social media for people to share photos of them with the chair, creating buzz.
THE ONE WITH convenience is at your door step
A post that showcase how convenient it is to own a home in the heart of Holland Village. Your favourite cafe is just a door-step away.
THE ONE WHERE there is flexibility of space
An animated post to show that there is room for customisation eve though it may be pre-designed. Featuring an open concept 3-bedroom layout available at Sereen, there is an extended living space where prospects are able to customise the space according to their lifestyle preferences.
THE ONE THAT caters to your every whim
Showcasing a wide variety of amenities around One Holland Village; whether you want to chill at a bar, travel with public transport, find local food, shopping or even if you want to take a walk in nature parks. There is so much to do and so much to offer.
